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Dear Soest & Associates,
As we're at the beginning of our new fiscal year, I wanted to
take a moment and reflect on the great work we partnered on last year. I'm writing today in appreciation to you and your team for consistently delivering a quality attendee experience for Microsoft at a lot of our industry tradeshow last year.

Your ability to consistently deliver creative, thoughtful new ideas on budget and on time with spectacular results, regardless of the size of the event, elevates you above the competition. As an example, the double-decked, lighted blue .NET solution you customized for Microsoft at the Internet Commerce eXpo exceeded our expectations. It was interesting, scalable, and flexible while supporting the messaging we had for the show. In addition, your ability to partner with a multitude of vendor, negotiate with San Jose labor unions and manage every detail of the final product on site was of tremendous value.

On our smaller, yet equally important developer shows, you have consistently brought to the table innovative cost effective solutions to create the most productive 1: few environments. Finally, as a point of comparison, as the Exhibit House on our 100'x80' Spring Internet World exhibit, you were able to enhance opportunities. You were also able to create a smart traffic flow throughout our booth and new interactive environments for attendees to learn more about our products and services.

Simply said, the value add of the Soest team was a key success factor for us at our tradeshows in FY01. I appreciate the efforts that all of you at Soest & Associates, Inc. put into truly partnering with Microsoft - you're truly invested in ensuring our success on every level and for that we are grateful. Thank you to you and your team for a job consistently well done.

Colleen Tyler
Event Marketing Manager
Microsoft Corporation
July 31, 2001

TESTIMONIALS BY CLIENT

Microsoft Corporation
UCG Technology
B.H. Smith, Inc.
DV Magazine
Italian Trade Commission
Body Glove International
The Walt Disney Corporation
Sony Magnescale America

Dear Soest & Associates,
In looking for a trade show services company to handle our software conference business it was important to find a company that was as professional as the clients that would be in attendance. After speaking with many local(east coast)vendors it became evident to us that no one could match the dedication to detail that Soest & Associates could offer. Facets such as floor plan design, signage, booth set-up and breakdown and on-site customer support were handled with the utmost professionalism. We find Soest & Associates' staff to be flexible, courteous and very responsive to our needs in planning our many conferences. We look forward to working with Soest & Associates to build on our reputation of offering top notch software conferencing.

Ken Kiefer
Operations Manager
UCG Technology
www.ucgtech.com

Dear Soest & Associates,
I cannot thank you enough for the absolutely wonderful job your company did on our new booth for MAGIC 1998. When I arrived at the convention center on Monday afternoon I knew we were going to have a great show when the booth was set up and ready for our product to be laid out. We also found your on show site staff very attentive to any small problem we might have had during the event. In closing I look forward to all future events knowing we are in the confident hands of the fine staff of Soest & Associates, Inc. In closing if there is anything we could do for you in the way of a professional reference please don’t hesitate to ask. --
Alan J. Cohen
West Coast Sales Representative
B.H. Smith, Inc.
February 20,1998.

Dear Soest & Associates,
I’d like to take this opportunity to thank you for a great job done on our booth for Siggraph 95. The comments I’ve received form clients, competitors and our staff is that it was the nicest looking booth that DV Magazine has ever had at a show. I agree 100%.

Your company certainly made my job easy. Dealing with Soest & Associates, Inc. was a stress-free experience. Your company was professional to deal with, on top of our project at all times and never lacked for creative ideas and solutions. Thank you again for a great job done. I look forward to doing business again in the near future.

--
Wendie H. Marro
Marketing Director
DV Magazine
August 25, 1995

Dear Soest & Associates,
We want to thank you for assisting us during our participation to the Natural Products Show in Anaheim, California.

The efficiency and organization with which your staff, in particular Tony Hidayat, handled the job was impressive and it was a pleasure to work with someone who demonstrated such a professional as well as amicable disposition.

We look forward to working with you again in the future and wish you continued success.

--
Pasquale Bova
Trade Commissioner
Italian Trade Commission
April 25, 1996

Dear Soest & Associates,
Soest & Associates, Inc. has supplied Body Glove International’s tradeshow exhibit needs since 1987. I have found their company to be very professional and consistent in every respect. Their booth designs have been very functional and incorporate from smaller exhibits to large islands, complete with fashion show stages, lighting, sound, etc. I highly recommend Soest & Associates, Inc. as one of the leading tradeshow services companies.

--
Greg Light
Executive Vice President
Body Glove International
December 20, 1990

Dear Soest & Associates,
What a pleasure it has been working with you and your company over the past three years!

The exhibit booth services that Soest & Associates, Inc. has provided The Walt Disney Company at the past three SIGGRAPH trade shows have helped us to shine. All work has been consistently on time, on budget, and hassle-free.

Furthermore, your sincere personable manner and easy-going attitude make working with you very easy. It takes qualities like flexibility and sense of humor to make an otherwise dreadful experience a rather enjoyable one. You are highly successful in this aspect.

Soest & Associates, Inc. was very much a part of making our events a success. Thank you. We wish you much continued success, and I hope we will have a chance to work with you again on some projects in the future.

--
Robert R. Lambert
Senior Vice President
New Technology and Development
The Walt Disney Company
May 16, 1997

Dear Soest & Associates,
Our company conducts 4 domestic shows yearly and I international show every two years. During the 3 years that we have contracted Soest & Associates, Inc., we have enjoyed the benefits of a very adept and experienced professional organization well versed in the design, construction, and logistical support or our show schedule.

All of our trade show needs, which range from graphics and floral, to shipping and storage, are always accommodated in a timely and courteous manner.

We have been very pleased with total services of Soest & Associates, Inc.

--
Sam Nakayama
Manager of Marketing and Administration
Sony Magnescale America, Inc.
December 12, 1990

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